Cookie Policy
Effective from: 1st January 2026
1. What are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, smartphone) when you visit websites. Cookies allow websites to recognise your device and store information about your preferences or past actions.
2. Why Do We Use Cookies?
Frost Fussion uses cookies and similar technologies to improve your user experience, personalise content, analyse traffic and ensure the functioning of our platform. Cookies help us:
- Keep you logged into your account
- Remember your preferences and settings
- Provide personalised content recommendations
- Analyse how users use our platform
- Ensure protection against abuse and fraud
- Measure the effectiveness of our marketing campaigns
3. Legal Basis
Our use of cookies is governed by:
- Privacy and Electronic Communications Regulations (PECR) 2003
- UK General Data Protection Regulation (UK GDPR)
- Data Protection Act 2018
- Guidance from the Information Commissioner's Office (ICO)
4. Types of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be disabled. Without these cookies, our services would not work properly. Under PECR, we do not need your consent for strictly necessary cookies.
| Cookie Name | Purpose | Validity |
|---|---|---|
| session_id | Active session identification | Session |
| auth_token | User authentication | 30 days |
| csrf_token | Protection against CSRF attacks | Session |
| cookie_consent | Storing your cookie consent preferences | 12 months |
4.2 Functionality Cookies
These cookies allow our platform to remember your choices and provide enhanced features. We require your consent for these cookies under PECR.
| Cookie Name | Purpose | Validity |
|---|---|---|
| user_preferences | Storing your settings (language, video quality) | 12 months |
| volume_level | Remembering volume level | 6 months |
| subtitle_settings | Subtitle settings and preferences | 12 months |
| playback_position | Resuming viewing from last position | 90 days |
4.3 Analytics Cookies
These cookies help us understand how visitors use our platform so we can improve it. We require your consent for analytics cookies.
| Provider | Purpose | Validity |
|---|---|---|
| Google Analytics (_ga, _gid, _gat) | Traffic and user behaviour analysis | 24 months |
| Hotjar (_hjSessionUser, _hjSession) | Understanding user experience and heatmaps | 12 months |
| Frost Fussion Analytics | Internal viewing statistics and platform performance | 24 months |
4.4 Marketing Cookies
These cookies are used to track visitors across websites for the purpose of displaying relevant advertisements. We require your explicit consent for marketing cookies.
| Provider | Purpose | Validity |
|---|---|---|
| Facebook Pixel | Retargeting and conversion measurement | 90 days |
| Google Ads | Ad targeting and performance measurement | 540 days |
| LinkedIn Insight | B2B marketing and analysis | 180 days |
| Twitter (X) Pixel | Social media advertising and retargeting | 13 months |
4.5 Personalisation Cookies
These cookies are used to provide personalised content based on your interests. We require your consent for personalisation cookies.
| Cookie Name | Purpose | Validity |
|---|---|---|
| recommendation_profile | Personalised content recommendations | 24 months |
| viewing_history | History of watched content | 12 months |
| favourite_genres | Favourite genres and preferences | 24 months |
5. Third-Party Cookies
In addition to our own cookies, our platform may use third-party cookies to provide certain services:
- Google Analytics: Traffic and user behaviour analysis
- YouTube: For embedded video trailers
- Facebook/Meta: For social features and advertisements
- Stripe/PayPal: For payment processing
- Cloudflare: For security, CDN performance and DDoS protection
These third parties may have their own privacy and cookie policies. We recommend reading their terms. Frost Fussion is not responsible for third-party cookies.
6. Cookie Management
6.1 Managing Consent
When you first visit Frost Fussion, you will see a cookie consent banner. You can:
- Accept all cookies
- Reject optional cookies (only strictly necessary cookies will be used)
- Customise your preferences by category
You can change your consent preferences at any time in your account settings under "Privacy and Cookies".
6.2 Management Through Our Settings
You can manage your cookie preferences directly in your account settings:
- Log in to your account
- Go to "Settings" → "Privacy and Cookies"
- Select "Cookie Preferences"
- Enable or disable individual cookie categories
- Save your preferences
6.3 Management Through Browser
Most modern browsers allow you to control cookies through settings. Here are links to guides for popular browsers:
- Google Chrome: Settings → Privacy and Security → Cookies and other site data
- Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and Site Permissions
- Opera: Settings → Privacy & Security → Cookies
6.4 Disabling Analytics Cookies
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on:
https://tools.google.com/dlpage/gaoptout
7. Impact of Refusing Cookies
If you refuse cookies or delete them, some platform features may not work properly:
- Inability to stay logged in between sessions
- Loss of your preferences and settings
- Less personalised content recommendations
- Need to re-enter information on each visit
- Limited functionality of certain features
- Video playback issues or quality problems
However, you will still be able to browse our platform and view content with strictly necessary cookies only.
8. Local Storage and Session Storage
In addition to cookies, we also use HTML5 Local Storage and Session Storage to store certain data locally in your browser. These technologies work similarly to cookies but have greater capacity and are not automatically transmitted with each HTTP request.
We use them for:
- Temporary video buffer storage for smooth playback
- Storing player settings and preferences
- Cache for faster user interface loading
- Offline viewing capability (for downloaded content)
You can clear local storage through your browser settings, similar to cookies.
9. Cookie Consent Requirements
9.1 Initial Consent
On your first visit to our platform, a cookie consent banner will appear. In accordance with PECR, we will only set non-essential cookies after you have given your consent.
9.2 Consent Duration
Your consent is valid for 12 months, after which we will ask you to confirm your preferences again.
9.3 Withdrawing Consent
You can withdraw your consent at any time by:
- Changing your settings in your account
- Clicking on the cookie settings link in the footer
- Deleting cookies from your browser
- Contacting us at privacy@frostfussion.com
10. Do Not Track (DNT)
Some browsers have a "Do Not Track" feature. Currently, there is no industry standard for how to respond to DNT signals. Frost Fussion does not respond to DNT signals, but you can control cookies through our cookie settings or your browser settings.
11. Updates to This Policy
We may occasionally update this cookie policy to reflect changes in technology, legislation, or our practices. We will inform you of significant changes through:
- A notice on the platform
- Email notification (if you have an account)
- Updated "Last Updated" date on this page
12. ICO Guidance
This cookie policy is prepared in accordance with guidance from the Information Commissioner's Office (ICO). For more information about cookies and your rights, visit:
Information Commissioner's Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Tel: 0303 123 1113
Website: www.ico.org.uk
13. Contact
If you have questions regarding the use of cookies on Frost Fussion, please contact us:
Email: privacy@frostfussion.com
Address: Frost Fussion Ltd., The Lodge Clarke Gardens, Springwood Avenue, Woolton, United Kingdom, L25 7UN
Last updated: 1st January 2026